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Communication and PR

Page history last edited by Ria Kattevilder 11 years, 3 months ago

Communication and PR






  • To successfully organize a project one must maintain good communication with the hosts as well as any people who may be connected to the project in any way ie. family, students, colleagues.
  • All project plans must be outlined in a shared document accessible to all parties involved.  
  • One must determine when, with whom and how contact will be made.
  • Many things must be taken into account such as the possible time differences, schedules, holidays, and colloquialisms etc... of your host-country.
  • For a successful exchange you also need excellent PR at your own school as well as with the host school.  
  • Ensure that the people who do not participate directly with the exchange can stay up-to-date with the activities occurring during the exchange. 
  • Websites can be created where one you can post various reports and pictures of the activities that take place during the stay.  
  • Such a site must be edited every day. This task could be assigned to small groups of students supervised by a teacher to guarantee quality of content.  
  • Below you will find a number of questions and notes with links to help you maintain communication and PR throughout your project.


Key points

  • Make arrangements about communication, before and after the exchange. Which language will be used to address each other.
  • Avoid using colloquialisms which may be misunderstood.
  • Find out the customs of the host country, culture, eating habits?


Communication and PR


  • Display posters in the staffroom and throughout the school to inform staff and students of the potential exchange 
  • If there is a school newspaper or teacher bulletin, submit an article about the exchange.
  • Contact your local newspaper to submit an article about it.
  • Make sure that you know what software can be used in the country you are going to visit.
  • Decide how you will keep in touch with those who stay behind. For example prepare a wikispace or webpage to post pictures or reports.
  • Teach students or teachers how to create a website or how to resize pictures for a website.
  • If necessary, obtain a media release form for permission to publish photos on the website.
  • Names and addresses of participants should never be posted on a website!
  • There are a number of programs that can be used;
    • Most computers have Microsoft Picture Manager, where one can easily resize pictures to be used for the website.
    • When using the program Adobe Photoshop 7.0 and 8.0 one can easily make large numbers of pictures suitable for a website.
  • Check the ICT availability in the host-country in advance. Do they have good, fast connections?
  • Obtain a laptop to take with you in case it will be needed. 



  • Designate a person responsible for the web-based reports of the exchange.
  • Decide whether or not each student is going to keep an individual diary?
  • Will groups of students maintain daily reports with accompanying pictures?
  • Use pictures with reports. Students can also make their own photoalbum online (ie. Picasa)
  • Make sure the teacher has editing rights so that he/she can intervene and amend any inappropriate content.
  • Make students aware of their responsibility when creating a site. Is all content suitable for everyone?



  • To finalize your project it would be appropriate to add a conclusion which would include participants reactions to the exchange and any suggestions for improvements and ideas to be used in a follow-up project. 
  • Make posters of the things you have learned and experienced which can be shared with students and teachers.
  • Notify the local newspaper for a follow-up report
  • A report can be added to a teacher bulletin or student newspaper.
  • a little movie about communication. filmpje Communicatie met titels met muziek.wmv



  • To keep in touch with home it is possible to use Skype, Bridgit or something similar. Make arrangements beforehand.
  • Try to find out beforehand what the technical possibilities are in the country you are going to visit, this prevents problems or disappointments.
  • Make sure you have clear pictures, don’t put junk on your site, prevent pictures of students who are continually hugging each other or something similar.


Do's and Don'ts

  • At least one laptop must accompany the group!
  • Bring electrical adapters to be able to recharge your equipment.
  • Use a good camera and be familiar with how to use it before you leave home.
  • Resize your pictures appropriately for a webpage.
  • Don't put several pictures of essentially the same thing.
  • Don't include photos of ridiculous poses.
  • All photos must be good quality (focused, in proportion etc.)
  • Mind your language on the website.

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